Great Website Design

With over one billion websites spanning over the web today, it is important to have a sleek  and responsive website design. Among these various sites, standing out can be hard. But it is possible with the right design and in the long run, an effective marketing program. The best websites have a purpose, use their design as a branding tool, and can be easily navigated. This is made possible through the use of quality copy and images, custom design, and a solid site structure.

Quality

When compiling images and text for a new website, pay attention to detail. It doesn’t matter how tight the architecture of a website is if the actual content appears useless or unprofessional. So be sure to make the content matter. That means using images that are both the right size and in high definition as not to appear pixelated on any sized screen. Similarly, we should always use copy that is relevant to the brand and their mission. Written copy that simply uses keywords or ‘impactful’ marketing jargon serves no purpose in converting to sales. Use the space we’re given wisely, make all websites filled with valuable photos and copy.

Customization

The days of traditional website design are gone, it is time to customize our site in a way that solidifies the brand. One great way to customize a website is to create a .gif or short animation to feature on the page. This content can be a fun ad for the product we sell, an interactive slideshow with examples of our work, or even a .gif that is simply decorative. The extra effort shows, and using this space for a customized advertisement is truly the best use of our site space.

Architecture

As always, a website needs to be well built and responsive above all else. This almost always takes the expertise of a trained designer. The average web user is navigating through multiple devices, from a phone to a laptop to a tablet. Because of this, responsive sites in 2017 are built with CSS media queries These allow a site to adjust to the type of device that it is being viewed on. These can be nuanced concepts for a beginner.

A professional online marketing firm will be ideal in making the dream of a standout website design into a reality.